Cash for weight loss

(Duke-NUS Medical School) A new study, published in the journal Social Science and Medicine, has shown that selling rewards programmes to participants entering a weight loss programme is a low cost strategy to increase both the magnitude and duration of weight loss. A team from the Duke-NUS Medical School (Duke-NUS) and Singapore General Hospital (SGH) led the research, which has implications for insurance companies and employers looking for low cost strategies to improve population health.